Grow revenue without chasing more footfall.
Most operators assume growth means more covers or more heads in beds. In reality, the fastest, most profitable revenue often comes from the customers you already have. We optimise pricing, menus, average spend and yield so every transaction works harder. This can be delivered as a focused standalone project or as part of a wider Commercial Review.
This can be a standalone project scoped to what you actually need, or part of a wider Commercial Review. There is no one-size-fits-all package.
- Higher average spend
- Better yield per cover
- Profit-backed guarantee
Revenue that improves profit, not just turnover
Adding more customers usually adds more cost. Extra covers mean more labour, more stock and more pressure on the kitchen and floor. Growing revenue from your existing demand is almost always more profitable because the fixed costs are already paid for.
We look at how you price, how you present your menu, how your team sells and how you manage capacity at your busiest and quietest times. Small, disciplined improvements across each lever compound into meaningful, sustainable revenue growth.
What this covers
Menu Engineering
Design and layout that steers guests toward high-margin dishes.
Pricing Strategy
Price to value and cost, not habit or gut feel.
Average Spend Optimisation
Lift spend per head across food, drink and add-ons.
Upselling Systems
Repeatable prompts that make selling effortless for staff.
Repeat Customer Strategies
Turn one-off visits into loyal, frequent custom.
Direct Booking Improvements
Win back margin lost to OTAs for hotels and rooms.
Revenue Management
Match price and availability to real demand.
Yield Optimisation
Maximise return from every table, room and session.
Where profit quietly slips away
Prices set once and forgotten
Menus and rates that haven't moved with cost or value, quietly leaving money on the table.
Flat average spend
No structured approach to drinks, sides, desserts or upgrades, so spend per head stalls.
Over-reliance on OTAs
Third-party commissions eating 15-25% of room revenue that could be booked direct.
Weak repeat business
Great first visits that never convert into loyal, higher-value regulars.
Poor demand management
Empty midweek covers and turned-away peak demand handled the same way.
Menus that don't sell
Layouts and descriptions that hide your most profitable dishes.
A hands-on route to more profit
Profit-led menu redesign
We re-engineer menus around contribution margin, placement and wording so the profitable items sell themselves.
Structured pricing reviews
We test pricing against cost, competitors and perceived value, then implement changes with confidence.
Practical upselling systems
Simple scripts, prompts and till setups that lift average spend without feeling pushy.
Direct booking strategy
We help you shift demand away from OTAs and protect the margin on every room night.
Yield and revenue management
We align price and availability with demand patterns to fill quiet periods and protect peak value.
Retention that pays
Loyalty and repeat-visit tactics built for hospitality margins, not gimmicks.
What good looks like
+8-15%
Typical uplift in average spend per head
-20%
Reduction in OTA commission dependency
+5-10%
Revenue growth from existing demand
100%
Changes implemented alongside your team
How we deliver it
- 01
Analyse
We review sales mix, pricing, spend per head and channel data to find the biggest revenue levers.
- 02
Design
We build the pricing, menu and upselling changes, prioritised by impact and ease.
- 03
Implement
We roll changes out with your team, training staff and updating menus and systems.
- 04
Review
We track results and refine, so revenue gains hold and keep building.
Available standalone or as part of the Commercial Review
You can engage Profit Clinic for this service on its own, or as part of the 45-Day Commercial Review. If you choose the full review and we do not identify commercial opportunities worth at least five times our fee, we refund the cost of the review. The Commercial Growth Blueprint it produces is yours, to implement with your own team or alongside us.
Questions, answered
Start with a free Profit Discovery. Three commercial observations and an estimated opportunity value, at no cost.
Book your free Profit DiscoverySpeak to Alex directly
Prefer a quick conversation? Message, call or email and we will scope what you need.
Will raising prices lose us customers?
Done well, no. We price to value and test changes carefully. Most operators find they can improve pricing on the right items with little to no impact on volume, and a clear improvement in profit.
Is this about discounting to drive volume?
The opposite. Discounting usually erodes margin. We focus on selling the right things at the right price and lifting spend per head, which grows both revenue and profit.
Do you help hotels reduce OTA commissions?
Yes. We help you grow direct bookings and manage rate and availability so more revenue stays with you rather than going to third-party platforms.
How quickly will we see results?
Pricing and menu changes often show up within weeks. We prioritise quick wins early, then build the systems that sustain the gains.