Pub consultant

More profit from every pint and every plate.

Pubs are squeezed from every side: duty, energy, wages and food costs. Profit Clinic helps independent pubs and inns find the margin that is already in the business, with the commercial discipline of a large group and the understanding of people who have run pubs.

Profit Clinic helps established independent hotels, pubs, restaurants, hospitality groups and holiday parks improve profitability through commercial analysis and practical operational reviews.

This can be a standalone project scoped to what you actually need, or part of a wider Commercial Review. There is no one-size-fits-all package.

  • 25+ years in hospitality
  • Wet and dry expertise
  • 5x return guarantee
Overview

Where pub profit usually hides

In most pubs we look at, the money is not lost in one place. It is a little on wet GP, a little on stock loss, a few extra hours on the rota and a supplier price that has crept up for three years.

We work through each of these with you, benchmark your figures, and put the fixes in order of impact so you see results quickly.

What we look at

  • Wet GP

    Pricing, pour, wastage and range.

  • Food GP

    Menu engineering and kitchen margins.

  • Labour

    Rotas that match trade, not habit.

  • Stock loss

    Cellar management, stocktakes and shrinkage.

  • Suppliers

    Better terms through group buying power.

  • Rooms

    Pricing and occupancy for inns with letting rooms.

Common profit challenges

Where profit quietly slips away

Rising costs

Energy, wages and supplier increases eating into thin margins.

Slipping wet GP

Price rises absorbed instead of passed on, and wastage nobody tracks.

Food that does not pay

Menus that look busy but do not make money.

Rotas out of step

Too many staff on quiet sessions, too few on busy ones.

Unexplained stock loss

Variance on stocktakes that is accepted as normal.

No clear numbers

Accounts that arrive too late to change anything.

How Profit Clinic solves it

A hands-on route to more profit

Free Profit Discovery

A no-obligation look at where your biggest opportunities are.

30 day Commercial Review

A full review of your pub with a prioritised action plan.

Revenue growth

Pricing, range and menu changes that lift spend per head.

Cost reduction

Removing waste from labour, stock and overheads.

Buying power

Group-level supplier pricing for an independent pub.

Benchmarking

See how your GP and labour compare with similar pubs.

Expected business outcomes

What good looks like

25+ yrs

Hospitality experience in the team

30 days

To a full Commercial Review

5x

Return guarantee on the Commercial Review

Free

Profit Discovery to start

Our methodology

How we deliver it

  1. 01

    Talk

    A free Profit Discovery call about your pub.

  2. 02

    Review

    We look at your figures, cellar, menu and rota.

  3. 03

    Plan

    A clear list of changes, ranked by impact.

  4. 04

    Deliver

    We help you make the changes stick.

Our commitment

Available standalone or as part of the Commercial Review

You can engage Profit Clinic for this service on its own, or as part of the 30 day Commercial Review. If you choose the full review and we do not identify commercial opportunities worth at least five times our fee, we refund the cost of the review. The Commercial Growth Blueprint it produces is yours, to implement with your own team or alongside us.

Frequently asked

Questions, answered

Start with a free Profit Discovery. Three commercial observations and an estimated opportunity value, at no cost.

Book your free Profit Discovery

Speak to Alex directly

Prefer a quick conversation? Message, call or email and we will scope what you need.

Do you work with free houses and tenanted pubs?

We work with independent pubs and inns. Get in touch and we can talk through how your agreement affects what can be changed.

What is a good wet GP for a pub?

It depends on your mix, but we use around 74% as a working beverage GP benchmark. See our UK hospitality benchmarks guide for more detail.

Do you visit the pub?

Yes. We visit venues across the UK, because the answers are usually behind the bar and in the cellar, not just in the accounts.

Can I just use one service?

Yes. Every service can be taken on its own, or you can start with the 30 day Commercial Review for the full picture.

About Profit Clinic

Hospitality profit improvement.

What we do

Profit Clinic helps established hospitality businesses understand where profit is being lost and what they can do about it. We examine the numbers, the operation and the market, then turn the findings into practical, prioritised recommendations. Our primary paid service is the 30 day Commercial Review, examining profitability across the whole business. A focused Guest Experience Review or standalone project is also available when a particular area needs attention.

Who we work with

We work with established independent and boutique hotels, pubs and inns, restaurants, small and multi-site hospitality groups, caravan sites and holiday parks across the UK. The work is designed for owners and management teams with trading history and enough financial information to assess meaningful opportunities, rather than early-stage start-ups.

The problems we help solve

A busy venue can still struggle with weak margins, rising labour and supplier costs, inconsistent pricing, missed sales and unreliable reporting. Service gaps can also undermine the guest experience and repeat business. We look for the causes behind those symptoms, so you can distinguish urgent changes from longer-term improvements and make decisions based on evidence rather than guesswork.

What the 30 day Commercial Review includes

The review covers pricing, menus, revenue, labour, cost of sales, suppliers, purchasing and overheads. It combines on-site observation, management interviews, process review, a mystery shop, customer journey assessment and competitor benchmarking. We also examine your market position, local pricing and digital presence.

You receive a Commercial Growth Blueprint: an executive summary, quick wins, a 90-day action plan and a 12-month roadmap. Recommendations carry an estimated financial impact, priority, difficulty, implementation cost, expected return and timeline. The blueprint is yours to implement with your team or with our support; further work is optional.

Explore the full Commercial Review
Alex Garner, founder of Profit Clinic

Founded by Alex Garner

Alex spent the last decade running, operating and improving pubs, restaurants and hotels. He founded Profit Clinic to give independent operators the commercial attention that larger groups receive from dedicated departments. The wider Profit Clinic team brings over 25 years of hospitality experience. That distinction matters: Alex's personal operating experience is supported by the team's broader industry knowledge.

How to work with us

Start with a free, no-obligation Profit Discovery: an initial business review, three commercial observations, an estimated opportunity value and a short review meeting. Discovery helps establish whether our core paid service, the Commercial Review, is right for your business. Or contact Alex directly about a focused Guest Experience Review or specific piece of work. Tell us your business type, number of venues and what you want to improve; we discuss the scope and agree a written quotation before you commit. Every engagement is treated in confidence.